Lockdown has opened our eyes to numerous new possibilities but also reminded us of our own desires to achieve a better work-life balance. Barriers to entry are much lower when working from home is a possibility and accepted by potential clients and employees. Below are key areas you will need to think about when you first starting out:
1. Validate your idea
• Before you start spending time and money on developing a product or a service, speak to people
in the relevant industry or potential customers about your idea.
• Understand what your competitors are missing out on so you can really define your Unique Selling Point
that will give you an advantage.
• For example, a cake shop that caters for allergens like gluten or any other. Yoga that caters for busy moms designed to suit times around kids’ sleep times.
• Once you get some clients/customers, always ask for feedback
2. At the beginning allocate 50-60% of your budget and time to marketing and sales related activities
• Marketing and sales will be your most important activity aside from providing an excellent service or a product.
• Also, do not underestimate the time it takes to get results. Rarely people go viral and become famous overnight. Often you will have to spend some money on advertising or on quality networking groups to just get going. Local Chamber of Commerce and Industry could be a good starting point.
• Measure your Return on Investment (ROI)
so you know what works. Also, only spend where your clients/customers hang out, don’t waste money on “good deals” that do not focus on your target group.
• The more creative you are the less you will have to spend. You can arrange online events
where you invite other small businesses as participants who can help spread the word. These events can give you publicity way beyond what you can achieve on your own.
• Follow Twitter #journorequest for any PR requests. If you have an exciting product, publications may want to write about you or include your quotes. Also, write guest blogs where you can, it will help with establishing credibility for your brand and improves your SEO.
• Utilise your personal networks
to the extent possible.
3. When you sell a product or provide a service, understand the mark-ups and margins in your industry.
• Starting out, you may need to make offers to attract customers but eventually aim at selling your product at 2-3x the cost
of making it. That will leave you enough money for overheads and a profit.
4. Be resourceful with the cost of website, branding and office. You can always spend more later.
• To start with, your money will give better returns when spent on products and marketing.
• You can build a website for free
and pay £1 a month for hosting by using 1&1 Ionos, Wix or any other similar sites.
• There are logo builders
like TaylorBrands.com and Canva where you can make a logo with endless iterations for £30. It will be ok for a start, you can always change later when you have more customers and cash.
• Working from home
is a great money saver, to hide your home address, get a virtual address
which can give you a company address for £50-70 a year. If you need a meeting room, these are usually available for extra £60-70 for few hours at the time.
5. Budget for data protection, licences, memberships and insurance
• For example, if you open a food preparation business you will need to comply with Health and Safety regulations
and have relevant licences.
• If you collect peoples’ personal data you will need to register with Information Commissioner’s Office (ICO)
and pay data protection fee. You will also have to take steps to ensure that the data is kept safe and secure.
• If you are an accountant, like me, you will need a practicing licence, I pay c.£1000 a year to ICAEW to be a practicing member where they ensure I provide quality service and follow Anti Money Laundering regulations.
• And in any business you will need to take out Business Insurance
and potentially Public liability insurance.
6. Soletrader or a Limited company?
• The key difference is that company's liability will be limited
by shares, so if someone sues you, the company will be liable and your personal assets are protected.
• As a soletrader or a partnership, you will be responsible with all assets you own
including your house.
• There are tax consequences, but they are less significant after recent changes.
7. Accountant or DIY?
• To start off with, use Excel or cloud based programme called Xero (c.£20pm.), which is very easy to use and intuitive. It is important to keep record of all your expenses, as this is one way to pay less tax.
When you get too busy, give us a call. We have super reasonable rates to help you out.
If you would like to discuss any of the above, go to our website https://www.accountsassistants.co.uk to find out more and book a free consultation, where we would happily get to know you and your business.
Also follow us on Twitter https://twitter.com/AccountsFriend for daily tips and tricks for SMEs
Best of luck!!
Riina Trkulja
About us:
I qualified as ACA accountant when working with KPMG, then moved on to PwC due diligence practice. My most recent job was with James Caan, the Dragons' Den investor. I worked in his private equity business as Investment Director and also Finance Director.
AccountsAssistants.co.uk supports small businesses by providing quality finance team outsourcing, bookkeeping, accounting and Finance Director services at reasonable rates. We are Chartered Accountants and members of ICAEW. We also support our clients with all the COVID grant and loan related queries.
Web: https://www.accountsassistants.co.uk
Twitter: https://twitter.com/AccountsFriend
Linked In: https://www.linkedin.com/in/riina-trkulja-53462b14/